The Focus Editorial
LinkedIn & Tech Updates
The Science of Virality: Why Some LinkedIn Posts Explode in 2025
If you’ve ever watched a single LinkedIn post turn into a feeding frenzy thousands of comments, shares, DMs and new followers you know it feels part luck, part sorcery, and a little bit like math. In 2025, that “math” has gotten clearer. Platforms measure behavior with more precision than ever,...
How to Get Clients from LinkedIn
If you’re looking for new clients, LinkedIn remains one of the most powerful platforms to build relationships and generate business. But getting clients here isn’t about spamming DMs or pitching your services in every comment thread. It’s about showing up with value, building credibility, and letting conversations unfold naturally. Clients...
How to Position Yourself as an Expert Without a Huge Following
If you’ve ever scrolled through LinkedIn wondering how some professionals seem to have unshakable authority, the answer isn’t just a large audience. In truth, building a personal brand on LinkedIn isn’t about follower count; it’s about clarity, consistency, and how you position yourself as an expert. Whether you’re a consultant,...
Frameworks for Writing LinkedIn Posts
Want to write LinkedIn posts that attract attention, build authority, and drive engagement? Using proven LinkedIn post frameworks can make your content more structured, persuasive, and easier for your audience to connect with. In this guide, we’ll explore the best frameworks for writing LinkedIn posts—including Problem–Solution–Result, Storytelling, Listicle, AIDA, and...
How to Build a Personal Brand That Stands Out
In today’s hyper-connected world, your personal brand isn’t just “nice to have” it’s your career currency. Whether you’re an entrepreneur, consultant, or professional, your personal brand shapes how people perceive you, decide to work with you, and talk about you when you’re not in the room. So, how do you...
Profile Positioning Gap: Why Your LinkedIn Profile Isn’t Winning You Clients
Most professionals still treat LinkedIn like an online CV. They list job titles, copy and paste résumés, and hope the right people notice them. The problem is that this creates a profile positioning gap, the space between how you present yourself and how your ideal audience actually perceives you. If...
Static Posts vs. Carousels: What Drives More Engagement on LinkedIn?
LinkedIn’s 1+ billion members scroll through endless updates daily, but not all content earns equal attention. Static posts include text updates, polls, and single images, while carousels are swipe able, multi-slide documents or PDFs. Both formats have value, but if we measure by engagement likes, comments, shares, and saves, the...
How the New LinkedIn Algorithm Prioritizes Content in 2025
In 2025, LinkedIn is not just a job-seeking platform. It’s become a dynamic content engine, a networking powerhouse, and the place to build your professional brand. But if you're wondering why your posts used to hit 10,000 views and now barely reach 500... you're not alone. The algorithm has changed...