The Focus Editorial
AI Tools & Tips
AI Search Strategy: A Practical Guide for Modern Marketing Teams
Search has entered a new era. Audiences are no longer just typing keywords into a search bar and scanning ten blue links. They are asking complex questions and expecting direct, accurate answers. Artificial intelligence now sits between the user and the content, interpreting intent, synthesising information, and deciding which sources...
Why Engaging With Your ICP Is Essential Before Posting on LinkedIn
Many professionals post consistently on LinkedIn yet see little return low reach, minimal engagement, and no meaningful conversations with potential clients. The issue is rarely the quality of the content itself. More often, it’s the absence of prior engagement with the Ideal Customer Profile (ICP)....
Best Tools for Enhancing LinkedIn Branding
LinkedIn has evolved far beyond an online CV. Today, it functions as a personal media channel, reputation engine, and lead generation platform. Whether you are building authority in your field, attracting clients, or positioning yourself for senior opportunities, LinkedIn branding is no longer optional. However, strong LinkedIn branding does not...
The Tech Stack: Tools That Reduce Work, Not Add to It
Running a one-person business means every decision has a cost. Every new tool promises speed, growth, or leverage. But in reality, most solopreneurs don’t suffer from a lack of tools they suffer from too many disconnected systems pulling attention in different directions. The goal isn’t to build a large tech...
How To Write LinkedIn Hooks That Stop the Scroll and Build Authority
If content is the engine of your LinkedIn growth, the hook is the ignition. It decides whether someone keeps reading or keeps scrolling. The average LinkedIn user spends only 52 seconds per visit. That means you have less than two seconds to convince them your post deserves attention. Most posts...
LinkedIn’s Biggest Shift in a Decade: What the 360Brew AI Engine Really Means for Your Business
LinkedIn didn’t just update its platform it introduced an entirely new intelligence layer called 360 Brew, an AI engine designed to understand people, not posts. While most creators are still optimising for impressions, hashtags, and posting frequency, the ground beneath them has already moved. For the first time, LinkedIn has...
5 Frameworks for Writing Posts That Stand Out in 2025
Creating content that holds attention is harder than ever. With platforms reporting a 30–40% decline in engagement on generic posts, the need for structured, high-authority writing frameworks has grown. Strong frameworks don’t just make writing easier they help your content stay memorable, actionable, and aligned with how modern algorithms evaluate...
The Content Shift: What’s Working on LinkedIn in 2025 and What’s Dead
LinkedIn in 2025 doesn’t behave like the LinkedIn of even a year ago. The platform’s algorithm has shifted toward depth, relevance, and user trust moving away from vanity metrics and generic posting frequency. With over 1.1 billion users on the platform and a 22% increase in time spent per session,...
How to Rank on AI Search Engines: The New Frontier of SEO
AI search engines are reshaping how people discover information online, and brands that adapt early gain an advantage. With more than half of U.S. Google searches 58.5% now ending without a click because users get their answers directly on the results page, the old SEO strategy is no longer enough....
How to Turn Content into a Narrative Engine: From Episodic Posts to Story Arcs That Build Demand
Most brands publish content, but very few build a narrative. That difference determines whether your audience remembers you or scrolls past you. When content feels scattered, it’s usually because it’s delivered as disconnected episodes rather than part of a bigger story. A narrative engine turns your message into something people...