If content is the engine of your LinkedIn growth, the hook is the ignition. It decides whether someone keeps reading or keeps scrolling. The average LinkedIn user spends only 52 seconds per visit. That means you have less than two seconds to convince them your post deserves attention. Most posts fail not because the content is weak, but because the hook did not earn the next line.
Most people scroll on LinkedIn hoping the right clients, collaborators or conversations will simply appear. The real advantage lies in the filters LinkedIn hides in plain sight. These filters turn the platform from a noisy feed into a precision search engine. When you know how to use them, you stop guessing who to talk to and start finding buyers, decision makers and aligned communities in minutes instead of months.
LinkedIn didn’t just update its platform it introduced an entirely new intelligence layer called 360 Brew, an AI engine designed to understand people, not posts. While most creators are still optimising for impressions, hashtags, and posting frequency, the ground beneath them has already moved.
For the first time, LinkedIn has confirmed that its ranking content based on professional value, clarity, and expert identity, not vanity metrics.
This change is massive: according to LinkedIn’s own data, over 65% of users come to the platform for knowledge, not entertainment. 360 Brew is built to serve exactly that behaviour and phase out everything that dilutes it.