Frameworks for Writing LinkedIn Posts

LinkedIn is no longer just a digital résumé it’s a powerful platform for building credibility, sharing insights, and attracting opportunities. But many professionals struggle with what to write and how to structure their posts so they actually get read. That’s where frameworks come in.

Frameworks give you a repeatable structure to organize your thoughts, making your posts clearer, more engaging, and easier for your audience to act on. Below are some proven frameworks you can use to write compelling LinkedIn content.

1. The Problem–Solution–Result Framework

This framework is best used when you want to share expertise, client results, or lessons learned.

· Problem: Start with a relatable pain point your audience faces.

· Solution: Share your approach, insight, or recommendation.

· Result: Show the outcome, transformation, or key takeaway.

Example: “Most professionals struggle to get noticed on LinkedIn (problem). I built a simple profile checklist and daily routine (solution). Within a month, I generated 15 inbound leads (result).”

2. The Storytelling Framework

This framework works well when you want to build authority through personal experience.

· Hook: Start with a strong opening line that grabs attention.

· Conflict: Share the challenge or turning point.

· Resolution: Show how it was overcome and the lesson learned.

· Takeaway: End with advice or a question for engagement.

Example: “Three years ago, I almost quit consulting. A client project failed, my confidence tanked, and I considered switching careers. But by reframing failure as feedback, I built the resilience to land my biggest contract yet. How do you handle setbacks?”

3. The “Listicle” Framework

This framework is effective when you want to share practical tips, tools, or insights.

· Intro: Highlight the main theme (e.g., productivity hacks, mistakes to avoid).

· List: Break down points into 3–7 clear bullets.

· Wrap-up: Summarize with a key call-to-action or reflective question.

Example: “Here are 5 overlooked LinkedIn profile mistakes costing you visibility…”

4. The AIDA Framework (Attention, Interest, Desire, Action)

This framework is useful when you want your post to persuade or drive action.

· Attention: Bold statement or surprising stat.

· Interest: Explain why it matters.

· Desire: Show the benefits of change or opportunity.

· Action: Encourage the next step (comment, download, connect).

Example: “80% of LinkedIn users never post (attention). That means most voices are silent while a few dominate (interest). If you start posting weekly, you can stand out fast (desire). Will you post this week? (action).”

5. The Contrarian Framework

This framework is ideal when you want to challenge assumptions or industry norms.

· Statement: Open with a belief you disagree with.

· Why: Break down why it’s flawed.

· Alternative: Offer your perspective.

· Engagement: Invite debate or feedback.

Example: “Networking isn’t about quantity. Having 500+ connections mean nothing if none engage with you. Focus on meaningful conversations instead.”

Final Thoughts

Writing LinkedIn posts doesn’t have to feel random. By using frameworks, you create consistency, clarity, and impact. Whether you’re telling a story, sharing a tip list, or challenging the status quo, the structure helps your ideas land stronger.

Tip: Don’t overcomplicate it pick one framework, adapt it to your voice, and test what resonates most with your audience.