The Focus Editorial
Voice & Vision
AI Search Strategy: A Practical Guide for Modern Marketing Teams
Search has entered a new era. Audiences are no longer just typing keywords into a search bar and scanning ten blue links. They are asking complex questions and expecting direct, accurate answers. Artificial intelligence now sits between the user and the content, interpreting intent, synthesising information, and deciding which sources...
Who Needs a Personal Brand?
Everyone Does and the Evidence Is Clear In the contemporary professional landscape, personal branding has shifted from a niche concept associated with celebrities and entrepreneurs to a universal necessity. Advances in digital technology, changes in recruitment practices, and the rise of the knowledge economy have fundamentally altered how individuals are...
A Focused Social Media Strategy for Solopreneurs
Building a social media presence as a solopreneur can feel like an endless balancing act. You’re the strategist, the creator, the editor, the community manager and the business itself. Every platform demands attention. Every “expert” recommends a different tactic. And before long, social media starts to feel less like a...
LinkedIn’s Biggest Shift in a Decade: What the 360Brew AI Engine Really Means for Your Business
LinkedIn didn’t just update its platform it introduced an entirely new intelligence layer called 360 Brew, an AI engine designed to understand people, not posts. While most creators are still optimising for impressions, hashtags, and posting frequency, the ground beneath them has already moved. For the first time, LinkedIn has...
LinkedIn Algorithm 2026: The Death of Generic Value Posts
The professional networking landscape is experiencing a paradigm shift. As we move through 2025 and into 2026, LinkedIn's algorithm has evolved from a simple content distributor into a sophisticated intelligence system that distinguishes between superficial engagement bait and genuine professional value. The message is clear: generic "value posts" are dying,...
The Content Shift: What’s Working on LinkedIn in 2025 and What’s Dead
LinkedIn in 2025 doesn’t behave like the LinkedIn of even a year ago. The platform’s algorithm has shifted toward depth, relevance, and user trust moving away from vanity metrics and generic posting frequency. With over 1.1 billion users on the platform and a 22% increase in time spent per session,...
The Positioning Gap: Why Your Content Feels Invisible (and How to Fix It)
If you’ve ever felt like you’re putting time and energy into content that no one seems to notice, you’re not alone. You post consistently, share insights, and yet nothing seems to land. It’s not that your ideas are weak or your offer isn’t valuable. The real issue lies in what’s...
Why Your LinkedIn Isn’t Converting (And It’s Not the Algorithm)
Many professionals assume their low LinkedIn results are caused by the algorithm. In reality, most conversion issues have little to do with reach or impressions. They come from how clearly your message connects to your audience. In 2025, LinkedIn reports over 1 billion active users and more than 65 million...
Frameworks for Writing LinkedIn Posts
LinkedIn is no longer just a digital résumé it’s a powerful platform for building credibility, sharing insights, and attracting opportunities. But many professionals struggle with what to write and how to structure their posts so they actually get read. That’s where frameworks come in. Frameworks give you a repeatable structure...
