How to Get Clients from LinkedIn

If you’re looking for new clients, LinkedIn remains one of the most powerful platforms to build relationships and generate business. But getting clients here isn’t about spamming DMs or pitching your services in every comment thread. It’s about showing up with value, building credibility, and letting conversations unfold naturally.

Clients on LinkedIn come through connection, not coercion. The more human you are, the more people trust you, and trust is what converts.

Step 1: Optimize Your Profile for Clients, Not Recruiters

Before you start posting or reaching out, make sure your profile speaks to the kind of clients you want to attract. Think of it as your personal landing page. It should clearly communicate what you do, who you help, and the results you deliver.

Checklist:

• Banner image: Treat this as your billboard. It should visually communicate your offer or niche.
• Headline: Use a client-centered formula such as “I help [who] achieve [result] through [method].”
• Headshot: Use a clear, approachable image. If possible, align the background color with your brand palette.
• About section: Write it using the Problem–Agitate–Solution framework. Identify the pain points your ideal client faces, describe why it matters, and explain how you help solve it.
• Creator mode: Turn this on to access featured links and highlight client work, services, or testimonials.

A strong profile ensures that when someone checks you out, they instantly understand how you can help.

Step 2: Share Value Through Content

One of the most effective ways to attract clients is by consistently sharing valuable content. Post your work, show behind-the-scenes insights, and create content tailored to your audience’s interests. Let people get to know your thought process and expertise.

A better approach than cold selling is to:

1. Share your work regularly (especially if it’s visual or results-driven).
2. Comment on posts related to your niche or industry.
3. Write short articles or thought pieces on common challenges in your field.
4. Answer the questions LinkedIn prompts you to respond to.
5. Offer practical advice when you see others struggling with something you know well.

If you’re genuinely interested in conversations and provide value, you won’t need to chase clients; they’ll find you. Avoid injecting yourself into discussions to push a pitch. The goal is to participate meaningfully, the same way you would in a real-world professional exchange.

Step 3: Use Smart Tools to Find Potential Clients

For a more strategic approach, tools like LinkedIn Sales Navigator can help you identify decision-makers and potential leads more efficiently. You can filter by company size, job title, and location to narrow your search to people who are most likely to need your services.

Once you’ve identified potential clients, send a short, personalized message. Focus on relevance and connection rather than selling right away. The response rate typically improves when you write messages that feel personal, specific, and human. According to Expandi (2025), when comparing LinkedIn messages vs. cold emails, LinkedIn messages, when personalized, average about a 10.3% response rate, while cold email (generic or less personalized) is roughly 5.1%.

Step 4: Engage Before You Pitch

The fastest way to turn someone off on LinkedIn is to connect and immediately send a sales pitch. A better approach is to build familiarity first. Comment thoughtfully on their posts, connect with a note that references something genuine you appreciated, and continue the conversation naturally.

When you finally mention your services, it should feel like the logical next step, not an intrusion. This slower but more authentic method leads to better results because people buy from those they already trust.

Step 5: Post Content That Builds Authority

When creating LinkedIn content, think in terms of three pillars: educate, empathize, and evidence.

• Educate: Share lessons, frameworks, or insights your clients can apply immediately.
• Empathize: Reflect the challenges your audience faces and show that you understand their world.
• Evidence: Use client stories, case studies, or personal lessons to show credibility.

Example post ideas:

• “Three mistakes business owners make when outsourcing design.”
• “How I helped a client double visibility with one content change.”
• “What most people get wrong about finding clients on LinkedIn.”

This type of content doesn’t just attract engagement, it builds authority over time. When people consistently see your name associated with valuable insights, they begin to view you as a trusted expert.

Step 6: Create a Simple Lead Funnel

Visibility is only the first step. You also need a way to capture interest. A simple lead funnel can turn followers into potential clients.

Start by offering a free resource, a checklist, a guide, or a short eBook that helps your audience solve a small problem. Host it on a landing page where visitors can download it in exchange for their email. Then, follow up with a newsletter that delivers regular insights or tips related to your service.

This process nurtures leads naturally. You stay top of mind without needing to chase anyone, and those who are genuinely interested will reach out when ready.

Step 7: Stay Consistent and Genuine

Finding clients on LinkedIn takes time, but it’s cumulative. When you keep showing up with authenticity, offer value, and focus on relationships rather than quick wins, opportunities start appearing.

If you’re genuine and consistently bring value to others, people will reach out to you. The human approach always outperforms automation or pushy tactics because it builds real connections, and connections are what drive conversions.

You don’t need viral posts or aggressive outreach to get clients from LinkedIn. What you need is a clear message, an optimized profile, and a consistent presence built on authenticity and contribution. The formula is simple: be visible, be valuable, and be real. When you treat LinkedIn less like a sales platform and more like a professional community, the right clients will find you.

Reference

Expandi. (2025). Report and Stats – State of LinkedIn Outreach in 2025.  Available at: https://expandi.io/blog/state-of-li-outreach-h1-2025/?

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