Our Blogs
The Focus Editorial
Why Your LinkedIn Profile Is More Powerful Than Your Résumé
A résumé is a static snapshot. Your LinkedIn profile is a living, searchable, social proof–rich identity that recruiters, clients, and algorithms use to find and evaluate you often before they ever read a PDF. Here’s why your LinkedIn presence outperforms a résumé, and how to make it work for you....
What Thought Leadership Looks Like in the Age of AI Noise
We’re living in an age where AI-generated content floods every corner of the internet articles, videos, webinars, and even leadership “playbooks” are being churned out by algorithms. But here’s the paradox: the more content AI produces, the harder it becomes for real voices to stand out. Thought leadership in 2025...
How to Write LinkedIn Posts That Go Viral
Everyone wants their LinkedIn posts to gain traction, but going viral isn’t just about luck. It’s about understanding how the LinkedIn algorithm works, when your audience is most active, and how to structure your content effectively. For professionals, entrepreneurs, and brands, mastering viral LinkedIn posts can generate leads, build authority,...
What is Personal Branding on LinkedIn in 2025?
How you show up on LinkedIn in 2025 matters more than ever. With over 1 billion members worldwide, the platform is no longer just a digital résumé it’s a reputation engine. Whether you’re a job seeker, founder, or executive, your profile tells your professional story before you ever get a...
Personal Branding Is Not Just for Influencers It’s for Experts Too
When people hear the phrase personal branding, most picture Instagram influencers, YouTubers, or TikTok stars. But limiting personal branding to “social media fame” is a mistake and an opportunity lost. In reality, personal branding is just as vital for doctors, lawyers, educators, consultants, engineers, or any professional who wants to...
AI Tools That Save You Hours Every Week
Be honest how many times have you said, “If only there were more hours in the day…”? Between work deadlines, endless emails, and personal life commitments, time feels like the one thing we never have enough of. Well, here’s the good news: you don’t need more hours you just need...
How to Structure Your LinkedIn Carousel for Maximum Engagement
Craft your LinkedIn carousel by opening with a bold, relatable hook, think a one-sentence stat or query that draws readers in within the first slide. For example: “Did you know carousels get 3× more comments than images?”. Then, establish trust quickly: show one concrete takeaway on the next slide, “Learn...
How the New LinkedIn Algorithm Prioritizes Content in 2025
In 2025, LinkedIn is not just a job-seeking platform. It’s become a dynamic content engine, a networking powerhouse, and the place to build your professional brand. But if you're wondering why your posts used to hit 10,000 views and now barely reach 500... you're not alone. The algorithm has changed...