Most professionals treat LinkedIn like an online CV. They fill it once, forget it, and rely on posting daily to stay visible. That approach misses the real opportunity. LinkedIn is not just a social platform. It is the world’s largest professional search engine.

When your profile is optimised for search, clients find you while they are already looking for solutions. You move from chasing attention to capturing intent. This is what LinkedIn SEO does when it is done correctly.

This guide explains how LinkedIn search works, what to optimise, and how to position your profile so inbound opportunities become predictable.