How to Rank on AI Search Engines: The New Frontier of SEO

AI search engines are reshaping how people discover information online, and brands that adapt early gain an advantage. With more than half of U.S. Google searches 58.5% now ending without a click because users get their answers directly on the results page, the old SEO strategy is no longer enough. At the same time, traffic coming from AI-powered search tools has grown by over 500% year-over-year, showing where user attention is shifting. To stay visible, your content needs to be optimized not just for search engines but for AI-driven answers.

LinkedIn Profile Personal Branding

How to Turn Content into a Narrative Engine: From Episodic Posts to Story Arcs That Build Demand

Most brands publish content, but very few build a narrative. That difference determines whether your audience remembers you or scrolls past you. When content feels scattered, it’s usually because it’s delivered as disconnected episodes rather than part of a bigger story. A narrative engine turns your message into something people can follow, anticipate, and trust.

A narrative engine is a long-term storyline your content reinforces again and again. Instead of sharing random tips, you create a sense of progression: what you stand for, what you challenge, and what transformation you lead. Readers begin to feel like they’re on a journey with you, not just consuming information.