If you’ve ever felt like you’re putting time and energy into content that no one seems to notice, you’re not alone. You post consistently, share insights, and yet nothing seems to land. It’s not that your ideas are weak or your offer isn’t valuable. The real issue lies in what’s known as The Positioning Gap.

The Positioning Gap is the invisible distance between what you say and what your audience hears. It’s the reason people scroll past your posts, even when your content is good. It’s why your competitors seem to get traction saying similar things, and why you often feel like shouting louder just to be seen.

But visibility doesn’t come from volume. It comes from alignment.

Your message, audience, and offer must fit together like gears in motion. When one is out of sync, your content loses connection and authority. Fortunately, there’s a simple way to bridge that gap through the 3-Step Alignment Model: