Most professionals still treat LinkedIn like an online CV. They list job titles, copy and paste résumés, and hope the right people notice them.

The problem is that this creates a profile positioning gap, the space between how you present yourself and how your ideal audience actually perceives you.

If you want LinkedIn to bring you leads, clients, or opportunities, you need to close that gap. And the shift starts with thinking of your profile as a personal brand platform, not a job application.

Let’s break it down by the most common mistakes and how to fix them.