How you show up on LinkedIn in 2025 matters more than ever. With over 1 billion members worldwide, the platform is no longer just a digital résumé it’s a reputation engine. Whether you’re a job seeker, founder, or executive, your profile tells your professional story before you ever get a chance to speak. That’s where personal branding on LinkedIn comes in.

In this post, we’ll define what personal branding on LinkedIn means today, explore why it’s critical for professional growth, uncover the 7 pillars of personal branding, and highlight common mistakes to avoid. You’ll also find practical tips, a personal branding on LinkedIn template, and insights from LinkedIn growth experts who use LinkedIn growth hacking strategies to build authority and networks faster.