When people hear the phrase personal branding, most picture Instagram influencers, YouTubers, or TikTok stars. But limiting personal branding to “social media fame” is a mistake and an opportunity lost. In reality, personal branding is just as vital for doctors, lawyers, educators, consultants, engineers, or any professional who wants to be recognized for their expertise.
In this post, I’ll explain why personal branding is not just for influencers, but for experts too and why failing to build one can stall careers, limit opportunities, and even reduce industry impact.